A Coventry organisation is strengthening its team through development and training as part
of its commitment to supporting a safe, vibrant and thriving city centre.

Coventry Business Improvement District (BID) has supported its team to complete more
than 30 professional qualifications as it equips the team with the skills to support businesses
and visitors in the city centre.

This has included specialist safety training, administration, leadership, health and safety
skills and supporting staff through apprenticeship training schemes.

Jaycee Snow, from Nuneaton, has recently completed an apprenticeship in Business
Administration through the Coventry and Warwickshire Chamber of Commerce.

She joined the BID in July 2024 shortly after completing her A-Levels and has benefited from
a wide range of professional development opportunities to build her confidence and expand
her skillset.

Jaycee has delivered mock interviews for students across schools in Coventry and completed
key training including Ask for Angela and Action Counter Terrorism (ACT).

Coventry BID is now supporting the 20-year-old through a Multi-Channel Marketing
apprenticeship, working closely with the BID’s marketing team and gaining practical
experience to support her studies.

Jaycee said: “I have definitely grown in confidence since joining the BID. When I first started,
everything was new, but I’ve had great opportunities to develop, improve and be more
confident in my role.

“I’ve been able to get involved in a lot of different projects, including leading the Student
Walk and working closely with the marketing team. That hands-on experience has been
really valuable for my second apprenticeship because there’s always something new to
learn.

“I’ve been able to gain real experience while developing my skills and it has helped me
understand how the city centre works and how we support businesses.”

Members of the BID team regularly undertake specialist training and industry qualifications
covering areas such as BID leadership and management, counter-terrorism awareness,
safeguarding, spiking awareness and modern-day slavery training. With the team set to
complete naxolone training in the coming weeks.

The training ensures staff have the confidence and expertise to support businesses and
respond effectively to challenge in the city centre.

Joanne Glover, Chief Executive of Coventry BID, said: “Investing in our team is essential to
ensuring we can deliver the best possible support for businesses and visitors in Coventry city
centre.

“We will continue to invest in developing the team and the team is committed to continuing
their professional development incredibly proud of the commitment our staff show to their
professional development.

“Jaycee is a great example of how we support people and it’s has been wonderful to see her
grow in confidence and take on new opportunities within the team.”