Our Team

The BID Team

  • Trish Willetts

    Trish Willetts

    BID Director

    Trish Willetts, BID Director, started at the BID in August 2016, when Coventry BID sat in Coventry City Council. Trish led the BID through ballot renewal with an 81% majority in January 2018.

    Trish is a Trustee for Highly Sprung Performance Company, which is a Coventry based dance and outdoor performance group; a Director for the Historic Coventry Trust (Trading) Limited; a judge for Britain in Bloom with the Royal Horticultural Society; Interim Chair of Coventry Pubwatch, and Chair of the Destination Management Partnership for the Visitor Experience.

    She has a passion for the city and making a difference for Coventry.

    Email: trish@coventrybid.co.uk

  • Adrian Woolford

    Adrian Woolford

    Assistant BID Manager

    Adrian has worked for Coventry BID for over 10 years and assisted in two successful BID renewals. Adrian has completed his CIM and IOSH training, has a strong customer service background and currently oversees the Security and Marketing within the team, working closely with partner agencies to ensure the city centre is a safe and inviting place to visit.

    Adrian is a Coventry kid born and bred and is passionate about the city. He enjoys photographing the varied landscape of the city centre from its historical Cathedrals to its urban brutalism.

    Email: adrian@coventrybid.co.uk

  • Daniel Bennett

    Daniel Bennett

    Public Safety and Events Lead

    Dan joined the team in 2019 and is responsible for the delivery of all BID events and installations and works alongside partner agencies to create a safer city centre. Dan is IOSH trained and has a strong knowledge within the public safety sector.

    When not at work you can usually find Dan enjoying time with his family, working on his own projects with his business, or designing and firing professional firework displays.

    Email: dan@coventrybid.co.uk

  • Lyndsay Smith

    Lyndsay Smith

    Hospitality & Retail Sector Support Team Leader

    Lyndsay joined the team in January 2021 and leads our team of Business Support Agents. Having begun her career in retail management she has since gone on to develop her skills in marketing and events management, most recently within a shopping centre environment. Lyndsay is currently completing training in BID Management with British BIDs.

    Lyndsay is passionate about championing businesses, providing a helping hand in any area that support is required. In her spare time you’ll find her in the studio with her guitar or in the kitchen baking and decorating celebration cakes for friends and family.

    Email: lyndsay@coventrybid.co.uk

Our Board

Coventry BID is governed by a board of directors consisting of, and representing, levy payers across the BID area. The board provide strategic direction and are responsible to stakeholders for the conduct, performance and due governance of Coventry BID Limited.

Our Partners