Take That’s Coventry performances generated an estimated £6.2 million economic boost for the city
as more than 100,000 fans visited Coventry Building Society Arena.

The iconic pop group performed in the stadium bowl across three nights and delivered one of the
biggest live music weekends in the venue’s 20-year history.

The concerts generated an estimated £6.26 million for the economy with hotels, hospitality venues,
local suppliers, visitor attractions and community organisations seeing a positive impact.

More than 3,000 people were employed across the three nights to deliver the shows, with teams
working to deliver catering, stewarding, cleaning, security, transport, hospitality, event operations
and more.

The Arena sold a total of 136,225 food and drink items over three days, including more than 47,000
pints, more than 19,000 glasses of wine and 34,000 food items, including nearly 10,000 burgers
supplied by Nuneaton-based Frank Parker Butchers.

Coventry-based Purple Planet Packaging supported the venue by supplying sustainable packaging for
food and drink sold at the event, with eight street food businesses from the region also operating at
the Arena.

The shows also created revenue opportunities for community organisations and clubs based near
the stadium, with local schools and Coventry Rugby Club selling more than 3,750 off-site parking
spaces.

Local impact even extended to waste management, with nearby supplier Tom White Waste handling
a total of 30.2 tonnes of waste, with 87 per cent recycled and other 13 per cent being sent to energy
for waste (EFW).

The impact of the concerts was also felt across Coventry’s hotel sector, with hotel occupancy in the
city reaching 79.8 per cent across the three nights, an increase of 10 per cent on figures from the
previous year.

The average room rate across the city also saw a year-on-year increase of 54 per cent compared to
data from 2024.

This included the Ramada Hotel Coventry seeing a 30 per cent increase in room bookings on
Saturday night, with its Take That-themed events also resulting in a 75 per cent revenue uplift on the
day.

Elle’s Coventry reported an increase in footfall and walk-in customers in the lead-up to the concerts,
alongside a notable boost in sales on the Friday and Saturday.

Retail and shopping in the city also saw a boost, with The Body Shop in the city centre reporting
positive footfall and an increase in sales because of the shows.

Visitor attractions also saw the benefit of fans spending time in the city before and after the shows,
with examples including Coventry Cathedral which reported welcoming concertgoers visiting the
city, including fans from Germany who had travelled to Coventry for the performances.

The Take That trio even used Coventry Airport during their visit, becoming the last passengers to fly
into the airport before its closure.

Coventry Building Society Arena also saw a major boost in its reach as part of the events, with its
social media posts alone generating 1.8 million impressions over the show period.

Paul Michael, Managing Director at Coventry Building Society Arena, said: “This was one of the
biggest live music events the city has seen in recent years and the atmosphere across all three nights
was fantastic.

“Shows of this scale bring tens of thousands of people into the city, support local jobs, create
opportunities for businesses and help showcase Coventry as a major event destination.

“This one of the reasons why the Arena was built 20 years ago and we’re proud to play an important
role in attracting events of this scale to Coventry.

“With MotoFest also taking place in the city centre, it was a huge weekend for Coventry and showed
the diversity of the city’s events offer.

“It was an unforgettable weekend for Coventry and demonstrated the impact major events can
have, not only at our venue but on the wider visitor economy too.”